Kettle Chips Packaging Rebrand
REBRAND - PACKAGINGA refreshed packaging for one of the most extra (in a good way) and authentic chip brands, Kettle.
Research
Kettle as a brand pay attention to the environment by being sustainable and creating chips that are handmade and natural. A part of my research is honoring that.
The new packaging redesign abandons the current plastic bag and integrates a more eco friendly packaging in favor of staying consistent with Kettle’s sustainability.
Using Kettle’s existing illustrations and accompanying it with handwritten new typography supports the handmade and natural aspect of the brand.
Original Packaging
Final Redesign